Welcome to 2024, a year that holds a special place in the heart of everyone at LeSportsac. This year, we celebrate a remarkable milestone – our 50th anniversary on January 31st. Born on the streets of New York City, the journey that began in 1974 has transformed into a global phenomenon, symbolizing fashion, functionality, and timeless design. 

For half a century, LeSportsac has been at the forefront of merging practicality with panache. Our journey has been an extraordinary tapestry of cityscapes and stories, and each design we’ve created echoes the vibrant spirit of exploration and the chic pulse of city life. 

The story of LeSportsac is one of creativity, resilience, and constant evolution. From the bustling streets of New York to high fashion runways, LeSportsac designs have traversed borders and cultures, resonating with a diverse, global clientele. The brand’s ability to blend practicality with style has made it a staple in the wardrobes of the fashion-forward and the travel-savvy. 

As we commemorate our 50th year, we embrace the theme "Forever Forward," a mantra that reflects our commitment to innovation while staying true to our design driven NYC roots. This golden jubilee is more than a retrospective – it's a forward-looking celebration of our enduring legacy and the exciting future that lies ahead. 

In honor of our landmark year, we are orchestrating exciting events, unveiling limited-edition collections, and launching exclusive collaborations that epitomize the essence of LeSportsac. These initiatives promise to enchant and engage, offering a glimpse into the future of urban elegance. 

The kick-off of our 50th celebration comes in early February, with the debut of the first of 4 unique anniversary collections. This collection is a tribute to our iconic past, re-imagined with a modern edge that speaks to the discerning tastes of today. Alongside this, our calendar for the year is packed with global happenings, digital engagements, and unique retail experiences, to give all our fans opportunities to partake. 

As we step into 2024, LeSportsac’s golden jubilee is not just a celebration of the past; it’s a declaration of what’s to come. It’s about carrying forward the legacy of a brand that has become synonymous with quality, innovation, and style.   

Here's to LeSportsac at 50 – Forever Forward. 

Sincerely, 

The LeSportsac Team